This term refers to the route your guests take physically and mentally from the moment they enter your venue to the moment they place their order. The information you provide your guests during their ‘journey’ can make a powerful impression and influence what they buy.
TO EFFECTIVELY USE THIS DECISION CORRIDOR, YOU MUST FIRST IDENTIFY ITS PLACE IN YOUR VENUE.
HERE IS A GOOD WAY TO ASSESS THIS:
Walk in as if you were a guest and have other staff members do the same. Note the areas and features that stand out. Are there any spaces that could be better utilised? Are they suitable for a display?
THESE AREAS CAN BE USED TO SUBTLY PLANT THE SEEDS OF A LUXURY EXPERIENCE IN THE GUEST’S MIND.
SOME TIPS TO KEEP IN MIND:
· At least 70% of consumer choices are made on the spur of the moment.
· By effectively using the ‘decision corridor,’ you can increase the chances of luxury sale to no end.
· Rich visual details create a sense of wonder about and desire for the luxury items we want to sell.
· Beautiful crystal, silver cocktail shakers, stunning glassware, and bottles all add to the ideal experience of luxury.
· Which brands stand out along the back bar and why? Apply those principles to the brands you want to sell.
Remember, servers are always the key. With a visual incentive in place, whether in the decision corridor or on the menu, a verbal recommendation of a particular brand— ‘Would that be with X-Brand?’—will elicit a positive response almost every time.